Marketing Coordinator at Summit Recruitment and Search – May 2024

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Marketing Coordinator

Key Responsibilities

  • Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
  • Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members.
  • Conduct research on market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data.
  • Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars.
  • Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for usage and promotion.
  • Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
  • Maintain an inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
  • Curate Internal & External Newsletters in accordance with the Campaign Objectives.
  • Assist with the Partner Management process with OEMs.

Qualifications

  • Must have a bachelor’s degree in marketing, business or a related field.
  • Must be a member of a relevant professional body.
  • Must have a minimum of 4 years post-qualification experience.
  • Proven work experience as a Marketing Coordinator, Marketing Officer, Marketing Associate, or similar role.
  • Experience working with Advertising and Marketing Agencies to churn out successful campaigns.
  • Experience with marketing automation and CRM tools
  • Knowledge of traditional and digital marketing tools including graphic design such as: Canva, Adobe.
  • Proficiency with online marketing and social media strategy
  • Experience with research and advertising methods using data analytics software such as Google Analytics, LinkedIn Campaign Solutions & Meta Ads.
  • Expertise with SEO/SEM campaigns & Tools such as SEMrush, Page Speed Insights & knowledge on WordPress.
  • Solid computer skills, including MS Office, web analytics, and Google AdWords.
  • Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software.
  • Excellent communication and presentation skills.
  • Has a strong service ethic.
  • Comfortable working in GMT-5 hours

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